Branding

Marketing communication plan 1.   Compare different marketing communication planning models: what are the stages? https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-cdommunications-planning-using-pasta-model/ SOSTAC is a planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who is my co-author on Emarketing Excellence. SOSTAC® stands for: Situation  – where are we now? Objectives  – where do we want to be? Strategy  – how do we get there? Tactics  – how exactly do we get there? Action  – what is our plan? Control  – did we get there? This approach is used in creating an  Internet marketing planning template  and I've also used it in my books applying it to the core aspects of digital marketing. You can see it gives a logical order for tackling your plan (with iterations) and you should also use it to critically assess your processes. Ask, ...

1. What is IMC and what does it mean for a company to follow IMC (is it a strategic or an operational tool)? Integrated advertising promotion and marketing communications Kenneth Clow, Donald Baack. Integrated marketing communications is the coordination and integration of all marketing communication tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders.  The picture shows a traditional approach to promotion. A complete IMC plan reaches to every element of a marketing mix :product, price, place and promotions.  The foundation for IMC is a careful review for an existing companies image, the buyers to be served and the markets in which the buyers are located. Advertising programs are built on this foundation as are the other elements of the promotional mix.  steps of marketing plan Current situation analysis swot analysis  Marketing objectives target market marketing st...